Raquel Ribeiro Pereira is a Digital Transformation Advisor at TIFFOSI, where she supports the brand's digital evolution across ecommerce, omnichannel and AI-driven commerce. She brings more than 20 years of experience in digital business, retail and customer-centric transformation, helping brands scale digital capabilities and drive sustainable growth.
Throughout her career, Raquel has focused on building and transforming ecommerce and omnichannel operations. She spent more than 16 years at Salsa Jeans, leading the development of the brand's digital and B2B commerce capabilities, and later served as Global Digital Business Director at UNOde50, driving international digital growth and transformation initiatives.
Raquel brings a strategic and practical perspective on how retailers can leverage AI, automation and digital innovation to improve efficiency, enhance customer experiences and create long-term competitive advantage.
