Henrik Milthers leads digital transformation and Generative AI initiatives across HUGO BOSS's global eCommerce organisation. He brings more than 14 years of international experience in transformation, strategy and operational excellence, helping organisations translate innovation into scalable business outcomes.
Throughout his career, Henrik has focused on driving digital and organisational transformation. Since joining HUGO BOSS in 2012, he has held a range of leadership roles across Europe and North America, leading large-scale ecommerce, automation and business transformation programmes. His work has included global platform rollouts, process digitisation and the implementation of agile ways of working to improve efficiency and accelerate innovation.
Henrik brings a strategic and practical perspective on how retailers can leverage AI, automation and digital transformation to enhance customer experiences, increase operational efficiency and create sustainable competitive advantage in an increasingly dynamic commerce landscape.
