Carlos Zenner leads HUGO BOSS’s global customer engagement strategy, spanning CRM, loyalty, lifecycle marketing, personalisation and omnichannel experiences. His work includes HUGO BOSS XP, an innovative loyalty ecosystem designed to deepen relationships across physical and digital touchpoints. With more than a decade in customer engagement and digital marketing, Carlos focuses on connecting data, technology and creativity to measurable commercial outcomes.
For the AI Commerce Summit, he brings a view of what happens when customer intelligence becomes increasingly sophisticated: how brands can anticipate needs, make interactions more relevant and use emerging technologies to strengthen loyalty, retention and lifetime value — without losing sight of the relationship behind the data.
