Bruno Reis Teixeira is Head of Data Analytics & Automation at El Corte Inglés Portugal, with a strong background that merges technology, data, and business. As an engineering leader, he focuses on using data, automation, and artificial intelligence to transform retail operations and create more relevant customer experiences.
Throughout his career, Bruno has worked across data analytics, automation, AI, personalisation, and the integration of technology into business operations. His focus includes the practical challenges of applying AI in e-commerce, from ensuring high-quality data and connecting AI to operational systems to using experimentation to drive measurable outcomes.
As a regular contributor to discussions on digital transformation and AI in retail, Bruno brings a pragmatic perspective on how organisations can move beyond experimentation and embed AI into operations while maintaining human oversight, customer trust, and brand relevance.
