Pedro Santos is Head of Operations at Sonae Holding, with extensive experience across eCommerce, digital transformation, operations, and innovation. He has played a key role in the development and evolution of Continente Online and its omnichannel customer experience, helping shape the digital transformation of one of Portugal's leading retailers.
Throughout his career, Pedro has focused on using technology, data, personalisation, and automation to improve customer experiences and operational efficiency. His experience includes AI-powered personalisation and recommendation capabilities within Continente’s digital ecosystem.
Pedro brings a practical perspective on how large-scale retailers can combine digital innovation, technology, and operational excellence to create more seamless, relevant, and measurable customer experiences.
