Ana Rita Frazão Sousa is CEO of ONE Watch Company, with extensive experience in strategy, digital transformation, eCommerce, and retail. She combines strong business and commercial expertise with a deep understanding of digital innovation, customer experience, and organisational transformation. 

In her role, Ana Rita focuses on driving growth, internationalisation, and digital evolution. She has a particular interest in how technology and AI can enhance customer engagement, improve operations, and create new opportunities for brands. 

She brings a strategic and practical perspective on how organisations can combine technology, data, and innovation with strong brand identity to deliver sustainable growth in an increasingly digital commerce environment. 

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Ana Rita Frazão Sousa

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